Mennen Speed Stick video/TV commercial

(Freelance project) This project was an online “choose your own adventure” video campaign for Mennen's Movember initiative.

Based on the theme “Don’t sweat it”, the hero of the spot accidentally shaves off half of his mustache. The viewer gets to choose from three possible endings. The version where he decides to draw in the rest of his mustache with a Sharpie was chosen by the client to be turned into a full TV commercial.

The campaign won a 2012 CAPMA award.