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How to use content as the foundation for a successful event.
During my time as Content Manager at Northbridge Insurance (2013-2015), we had created a wealth of content for the trucking industry....

smoreilly333
Jul 31, 20241 min read
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Using content to improve customer acquisition and the overall customer experience
I’ve always felt that the best place to get customer insights was from the front-line employees who interacted with our customers on a...

smoreilly333
May 21, 20241 min read
22 views
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Providing a single source of truth for internal SMEs
When I started at Very, a full-stack IoT development company, the majority of the content on the website was highly technical in nature,...

smoreilly333
May 21, 20241 min read
12 views
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Creating a buyer's guide for sales enablement
A common complaint I hear from sales teams is how prospective customers will request help on a project only for it to be discovered after...

smoreilly333
May 16, 20241 min read
19 views
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Building a brand for ClaimSecure
Soon after I started my freelance company, I was approached by ClaimSecure (a health, drug and dental plan administrator) to help them...

smoreilly333
Oct 1, 20231 min read
15 views
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Anatomy of a content campaign
While this content campaign I worked on at RouteThis wasn't the most successful campaign I've ever worked on, I wanted to share it as I...

smoreilly333
Oct 1, 20231 min read
17 views
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Using newsletters to successfully drive leads and conversions
I honestly feel that newsletters are underrated. When I was Content Director at Sonnet, so much of the spotlight was on creating TV...

smoreilly333
Sep 28, 20231 min read
16 views
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Building and scaling a content team to increase revenue
When I joined Brainrider in 2019, it was very much an ABM-focused marketing agency. I had been hired to build a content team, find a way...

smoreilly333
Sep 19, 20231 min read
12 views
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A successful partnership between Content and Sales.
One of the things I noticed when I first started at RouteThis was how siloed the content team was from the rest of the business. We...

smoreilly333
Sep 12, 20231 min read
16 views
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A coaching and mentoring success story
From 2015 to 2019, I was the content director for Sonnet, a start-up online insurance company. Having built the company content...

smoreilly333
Sep 11, 20231 min read
13 views
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Getting things done. Getting them done BETTER.
I’ve always been the kind of person who says, “There has to be a better way to do this”. I have a knack for spotting gaps and...

smoreilly333
Sep 11, 20231 min read
15 views
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