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smoreilly333
Jul 31, 20241 min read
How to use content as the foundation for a successful event.
During my time as Content Manager at Northbridge Insurance (2013-2015), we had created a wealth of content for the trucking industry....
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smoreilly333
May 21, 20241 min read
Using content to improve customer acquisition and the overall customer experience
I’ve always felt that the best place to get customer insights was from the front-line employees who interacted with our customers on a...
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smoreilly333
May 21, 20241 min read
Providing a single source of truth for internal SMEs
When I started at Very, a full-stack IoT development company, the majority of the content on the website was highly technical in nature,...
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smoreilly333
May 16, 20241 min read
Creating a buyer's guide for sales enablement
A common complaint I hear from sales teams is how prospective customers will request help on a project only for it to be discovered after...
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smoreilly333
Oct 1, 20231 min read
Building a brand for ClaimSecure
Soon after I started my freelance company, I was approached by ClaimSecure (a health, drug and dental plan administrator) to help them...
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smoreilly333
Oct 1, 20231 min read
Anatomy of a content campaign
While this content campaign I worked on at RouteThis wasn't the most successful campaign I've ever worked on, I wanted to share it as I...
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smoreilly333
Sep 28, 20231 min read
Using newsletters to successfully drive leads and conversions
I honestly feel that newsletters are underrated. When I was Content Director at Sonnet, so much of the spotlight was on creating TV...
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smoreilly333
Sep 19, 20231 min read
Building and scaling a content team to increase revenue
When I joined Brainrider in 2019, it was very much an ABM-focused marketing agency. I had been hired to build a content team, find a way...
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smoreilly333
Sep 12, 20231 min read
A successful partnership between Content and Sales.
One of the things I noticed when I first started at RouteThis was how siloed the content team was from the rest of the business. We...
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smoreilly333
Sep 11, 20231 min read
A coaching and mentoring success story
From 2015 to 2019, I was the content director for Sonnet, a start-up online insurance company. Having built the company content...
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smoreilly333
Sep 11, 20231 min read
Getting things done. Getting them done BETTER.
I’ve always been the kind of person who says, “There has to be a better way to do this”. I have a knack for spotting gaps and...
15 views0 comments
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