I’ve always felt that the best place to get customer insights was from the front-line employees who interacted with our customers on a daily basis.
At Sonnet, Canada’s first fully-online personal insurance provider, we were fortunate to have our call centre team on the premises – a benefit I often took full advantage of.
In this case study, you can find out how I worked closely with our call centre team to create content that not only improved the overall customer experience but also proved to be highly successful in driving quotes and policy purchases.
If you're curious, go ahead and download the full case study.
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