How to use content as the foundation for a successful event.

During my time as Content Manager at Northbridge Insurance (2013-2015), we had created a wealth of content for the trucking industry. However, we wanted to do something that would really showcase our trucking expertise and position us as a thought leader in the transportation and logistics space.

We decided to do a small, invitation-only symposium with trucking industry

leaders, trucking media and Ontario’s minister of transportation.

To find out how content played a key role in this initiative, download my case study.

Using CONTENT as the foundation for a SUCCESSFUL event.pdf

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