
When I started at Very, a full-stack IoT development company, the majority of the content on the website was highly technical in nature, speaking mainly to hardware, software and data engineers.
However, the content on the site wasn’t aligned with the buying personas of the companies the business was looking to acquire as clients. What’s more, the content was pretty generic and didn’t speak to any of the specific industries Very was hoping to attract.
In talking with a number of Very’s subject matter experts who had previously provided content for the site, there was a clear disconnect in their understanding of what type of content was going to attract new business.
To find out how I turned this into a great educational opportunity, download my case study.
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