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Anatomy of a content campaign

Writer's picture: smoreilly333smoreilly333



While this content campaign I worked on at RouteThis wasn't the most successful campaign I've ever worked on, I wanted to share it as I feel it provides strong insight into how I think strategically and how I work with other teams. Not only did my collaboration with the Customer Success team provide valuable insights that inspired this campaign, I was also able to use the content we created to help support the sales and business development teams' outreach efforts.


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