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A successful partnership between Content and Sales.

Writer's picture: smoreilly333smoreilly333


One of the things I noticed when I first started at RouteThis was how siloed the content team was from the rest of the business. We mainly supported the Marketing and Demand Gen teams and created content for the blog and resource centre on the website. I knew that we could be doing more, especially when it came to supporting the Sales team.


Download my case study to find out how I partnered with an enterprise account executive on the sales team to help pitch the Amazon Ring account.



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