RouteThis case study

While my primary role at RouteThis was to oversee all content-related activities, as well as develop and drive our content and social strategies, our team was very small. As a result, I was also a content contributor, writing everything from blog posts and infographics, to key anchor pieces like ebooks and reports.

I also worked closely with the Business Development and Sales teams to help them create fully-customized content to assist them with their outreach activities. For one particular campaign, we created 150+ unique emails based on previous interactions and saw an unprecedented 80% response rate.