Schick Hydro Razors

(Freelance project) The creation of this Facebook app was based on the insight that our target audience tended to be more philanthropic.

After being briefed by 6 Degrees/Real Interactive, I came up with the name for the Ripple Effect app (playing on the fact that the Hydro Silk razor's moisturizing serum is activated by water, and the cause/effect of doing good things for others) and provided supporting copy.

This campaign won an ACE award for New Product Launch Campaign of the Year.