Capital One - Aspire Rewards card ad

The Capital One Aspire Rewards card is different from other rewards cards in the market in that you can earn 2 rewards for every $1 anywhere and in every category (not just gas and groceries). Because of this earning power, we felt consumers might start looking at their purchases in a whole new way.

To convey this, we used lifestyle images that appealed to our target audience, working in the “subliminal” 2X graphic.