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Hi... I'm Siobhain.

(pronounced "Shi-VAWN")

I'm a creative and content marketing leader with
a proven track record for designing and implementing
winning and profitable strategies for national and global brands.

Areas of expertise

While I started out my career as a copywriter, I managed to pick up a few other useful skills along the way. These are just a few of them.

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Content marketing

  • Strategy, planning, content development and research

  • Mapping content to customer journey

  • Persona development

  • Social media strategy and planning

  • SEO

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Creative direction

  • Oversight of both writing and design talent

  • Creative strategy, ideation and brand development for enterprise-level companies as well as start-ups

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Industry sectors

  • Experienced in B2C and B2B

  • Worked at growth stage start-ups, mid-size companies and enterprise-level corporations

  • SaaS tech and telecommunications

  • Financial services

  • Consumer packaged goods

  • Retail

  • Transportation

  • Government

  • Media

Kind words and recommendations

"I had the utmost pleasure working with Siobhain during our time at Very. She is as talented as she is kind. A natural leader.
Someone who asks the right questions to get to the root of the “why”, gaining the clarity she needs for her and her team in order to produce work that is strategic and top-notch. She thoroughly understands how content is the fuel that drives a repeatable, scalable, demand engine and is focussed on strategically producing marketing and sales content that delivers on lead and revenue generation goals."

Kristen Van Laren, Director of Demand Generation at Very

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