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Hi... I'm Siobhain.
(pronounced "Shi-VAWN")
I'm a creative and content marketing leader with
a proven track record for designing and implementing
winning and profitable strategies for national and global brands.
Areas of expertise
While I started out my career as a copywriter, I managed to pick up a few other useful skills along the way. These are just a few of them.

Content marketing
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Strategy, planning, content development and research
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Mapping content to customer journey
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Persona development
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Social media strategy and planning
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SEO

Creative direction
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Oversight of both writing and design talent
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Creative strategy, ideation and brand development for enterprise-level companies as well as start-ups

Industry sectors
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Experienced in B2C and B2B
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Worked at growth stage start-ups, mid-size companies and enterprise-level corporations
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SaaS tech and telecommunications
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Financial services
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Consumer packaged goods
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Retail
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Transportation
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Government
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Media
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