Building a content marketing practice
23 hours ago
1 min read
I love to build things. So when I had the opportunity to build another content team from scratch at Alberta Blue Cross, I rolled up my sleeves and got busy.
Once I hired the people I needed, we had a foundation to build. We did a content audit to see what we had to work with and established the governance and processes that would guide how we worked. Then we could move on to strategy and planning and, finally, establish ourselves as a thought leader.
This is my story of how I built the Content team at Alberta Blue Cross and helped move us from being the team that wrote blog posts to having a seat at the table.
